Carlutti, who began this week as Tesla’s vice president of European sales and operations, has a unique background encompassing sales, marketing, branding and public relations. He has lead mission-critical divisions at Fiat, served as CEO of an Italian start-up and served on the organizing committee of the XX Winter Olympic Games.“Cristiano has a solid track record of success at one of the world’s largest automakers and an affinity for leading dynamic, entrepreneurial organizations — a rare combination that makes him a great fit at Tesla as we expand,” said Tesla CEO Elon Musk.
Carlutti first joined Fiat in 1995 as a marketing analyst and rose to the vice president level, most recently overseeing the strategy and operations of the rent-a-car and used car department for European markets. Carlutti was also in charge of a €150 million program which established a network of company-owned showrooms throughout Europe.
Additionally, Carlutti served on the Organizing Committee of the XX Winter Olympic Games in Turin, Italy. As managing director of media operations for the 2006 games, Carlutti helped to create and manage a €13 million media operation with 20 venues serving more than 3,000 journalists.
Previously, Carlutti was CEO of Autocontact Italia, where he was in charge of reselling and servicing more than 90,000 vehicles per year. He lead the organization’s marketing and branding initiatives for manufacturers including Fiat, Renault, Peugeot, Daimler and BMW.
“Europe has some of the world’s most discerning drivers as well as progressive programs for electric vehicles, making Tesla uniquely well positioned in this market,” Carlutti said. “I look forward to combining my automobile industry expertise with my passion for the environment, and it’s thrilling to be part of this innovative, fast-moving Silicon Valley company.”
San Carlos, Calif.-based Tesla has delivered about 1,000 cars to customers throughout Europe and the United States. Tesla’s European operations are headquartered in Windsor, UK. Tesla operates company-owned showrooms in London, Munich and Monaco.
Carlutti, who has a degree in business administration from the University Luigi Bocconi in Milan, is fluent in English, French and Italian, and he has lived in Germany, Russia, Ireland and the United States.
About Tesla Motors
Tesla Motors is the world’s only automaker selling highway-capable electric vehicles. Tesla sells cars online and operates showrooms and galleries in London, Munich, Monaco, California’s Silicon Valley and Los Angeles, Colorado, New York, Seattle, Chicago and South Florida. The company’s goal is to produce increasingly affordable cars to mainstream buyers – relentlessly driving down the cost of EVs.
The all-electric Tesla Roadster accelerates faster than an Audi R8 yet produces zero tailpipe emissions, qualifying it for tax credits and fee waivers throughout Europe and North America. The Roadster does not need regular oil changes or exhaust system work. Roadsters have no spark plugs, pistons, hoses, belts or clutches to replace. Tesla recommends a standard service and diagnostic inspection once a year – and Tesla can perform service with convenient “house calls” at customers’ homes or offices.